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This chef hat represents 5 Malaysian F&B SMEs: Serai Group, a large restaurateur with many brands; Home Kitchen, which owns Noodle Shack; Nicsmann 1940s by Lewre, whose team also runs other restaurants and bars; Big Onion Catering, an established high-quality food caterer; and Seasonings Specialities, a manufacturer of seasoning products.

Serai Group

Serai Group is a family-owned restaurateur set up in 1990, running a multi-brand multi-cuisine food and beverage business.

Advancements in Digitalisation

Introducing an innovative loyalty programme to attract more return visits and better customer experience.

Home Kitchen

Home Kitchen runs the successful café and noodle chain, Noodle Shack, and they have been running it for more than a decade.


Advancements in Digitalisation

Improving its day-to-day operation with a more robust POS system and a dynamic, cloud-based human resource management software

Nicsmann 1940s by Lewre

Nicsmann Group started its first Friendscino restaurant and bar in 2010, and has since expanded its portfolio to 6 brands and segments, and 12 restaurants.

Advancements in Digitalisation

Better measurement, management, and analysis of marketing performance through data analytics

Big Onion

Big Onion is well known in Malaysia for providing quality catering services. It aspires to build an international culinary community through digital marketing.

Advancements in Digitalisation

Introducing a system to recipes, ingredients, inventory, and ultimately, food wastage


Established in 1997, Seasoning Specialities creates, puts together, and iterates specialised recipes for unique seasonings and other food ingredients.

Advancements in Digitalisation

Introducing an ERP system to help it customise and modify its recipes and to better track and expand its product range

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